How advertising can change the world

Check out this video. It is one of the many examples of how advertising can be used to redeem our broken world. Advertising is as simple as communicating messages to audiences in a way that resonates with them and moves them to action. When those messages are moving people to save lives, advertising takes on an entirely new light. It is seen, not as a negative influence, but as a powerful force that can be used to accomplish a lot of good in this world. Advertising with a heart.


"I don't think I'll ever have the luxury of writing a check for a billion dollars, I'm not Bill Gates. But what I can do is I can contribute my imagination. That's my currency. And everyone in our industry has the power to contribute." -David Droga

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